The FADER, Inc.
Jon Cohen co-leads the vision of award-winning global media company The FADER, and creative agency Cornerstone, playing an integral role in the careers of many artists and recognized in the industry as a pioneer in publishing and marketing, working for some of the most iconic brands world-wide, including AB InBev, Sonos, MLS, McDonald’s, Coca-Cola, Google, YouTube, Converse, Diageo, and Apple.
In 1997, Cohen partnered with high school friend and music industry executive Rob Stone at Cornerstone where they collectively applied their music industry experience in innovative ways to authentically bridge the gap between artists and brands. Since then, Cornerstone has grown to one hundred employees with offices in New York, Chicago, Los Angeles, and London. With Cornerstone, Cohen has been elemental in major campaigns including Converse’s “Converse Rubber Tracks” and “3 Artist 1 Song,” Sonos’ “Song Stories” and “Gorillaz Spirit House,” McDonald’s and Sprite’s “That’s the MIX,” Sprite’s “Obey Your Verse” and Major League Soccer’s “Our Soccer.”
In 1998, Cohen ventured into publishing along with Stone, launching ahead-of-the-curve music and lifestyle magazine, The FADER. Now a global media company providing cross-platform reach through print, digital, mobile, and social media, including award-winning film and video, and sought-after experiential events, The FADER is responsible for providing artists Kendrick Lamar, Pharrell Williams, Kanye West, Nicki Minaj, and Drake their first magazine covers, and honoring icons like The Notorious B.I.G, Serena Williams, Philip Glass, Outkast, Kacey Musgraves, Beck, and many others. The FADER has been hailed as a “music and fashion bible” by the New York Times, and championed by the likes of NPR, Fortune, The Atlantic, BBC, Newsweek, Fast Company, Billboard, and more.
Cohen and Stone took print publishing beyond the magazine in 2018 to launch the company’s first-ever in-house book publishing unit FADER Books. The first release is FADER FORT: Setting The Stage — a retrospective coffee table book filled with personal stories and beautiful, rare photography celebrating over 15 years of legendary live music event FADER FORT.
Cohen heads FADER Label, a NYC-based independent record label with a dynamic catalogue of critically acclaimed albums and singles worldwide. FADER Label is home rising singer/songwriter Clairo, Brooklyn duo Matt and Kim, alternative pop band FUTURE FEATS, and renowned hip hop artist, poet and spoken word artist, Saul Williams. The label recently released a posthumous album from Alan Vega — prolific artist and one-half of the influential proto-punk band Suicide — and also holds the catalogues to roster alumni Yuna, Neon Indian, Ben Lee, Birdmonster, and Editors.
FADER Label artists have performed on a variety of late night and early morning television shows, as well as landed syncs in films, TV shows, video games and commercials for brands including Nike, Acura, Mitsubishi, Verizon, FIFA, and Grand Theft Auto, among many others.
Prior to Cornerstone, Cohen served as Vice President of Columbia Records’ alternative music department and was head of Alternative Music at SBK/EMI. While there, he was savvy enough to sense a shift in musical tastes and championed such alternative artists including Blur, Alice in Chains and Jeff Buckley and was instrumental in shaping their commercial success.
In addition Cohen is a member of the board of directors for Sweetgreen, and for the Children’s Cancer Association, MyMusicRx, and serves as a senior advisor to Syracuse University’s Bandier Music industry Program.