Vice President of Label Relations
A veteran of the radio and streaming space, Jeff Zuchowski leads the team at Pandora that intersects with the music industry, forging and maintaining relationships with record labels, agents, artists and their managers. Pandora, combined with its parent company SiriusXM, is the largest audio entertainment company in the world.
When he joined Pandora in 2012 as Senior Director of Artist Strategy, the company’s relationship with the music industry as a whole was tense at best. As Pandora began its move into on demand streaming, Jeff was charged with rekindling productive relationships with the industry.
To start with, Jeff led an effort to harness Pandora’s deep knowledge of music listeners to create a powerful marketing platform for artists. In 2014 the company introduced its Artist Marketing Platform which empowered artists by plugging them into Pandora’s data sets to help them make informed marketing and touring decisions.
Jeff and his team of more than a dozen respected industry veterans also began to find ways to build alliances between artists and brands, producing custom sponsor-supported shows for artists to perform to their most loyal fans. In 2018 alone, Jeff plugged national brands into exclusive performances by more than 100 artists, including such megastars as Cardi B, Bebe Rexha, Zac Brown Band, Jason Aldean, Christina Aguilera and many more.
Today, Pandora is a stop on every single major artist’s promotional campaign, and the industry as a whole views the nation’s biggest streaming service as crucial to any successful project.
Jeff got his start in the business in radio, spending nearly a decade at iHeartMedia, programming radio stations, including New York’s flagship station WKTU. Jeff’s performance earned him multiple industry accolades, including the prestigious Billboard Magazine Award for Program Director of the Year in 2005 and 2006 and Music Director of the Year in 1999, 2000 and 2001. He currently sits on the boards of the Country Music Awards and the TJ Martell Foundation. Jeff is based in New York City.