In 2013, Max left a ten-year career in financial services to pursue various entrepreneurial endeavors in music. In April of 2016 he founded Muuser, a music marketing agency focused exclusively on reverse engineering viral success on Musical.ly (now TikTok). He has since signed four artists to his record label, CROWNED, a joint venture with 300 Entertainment. All four artists were discovered on Musical.ly/TikTok and rely heavily on Muuser’s marketing services and expertise. Max has a BA from Tufts University. He lives with his wife and young son in New York.