Mondo.NYC Speaker
Victoria Roe
Artist Manager, Ekonomisk Mgmt
Victoria Roe is an artist manager and principal at Ekonomisk Mgmt. Focused on her clients' long-term goals, she values artist development, creative marketing and is devoted to artist advocacy, pushing boundaries, growing audiences, and helping artists carve their own path. Her client roster includes Andrew Bird, Tift Merritt, John Splithoff, Evann McIntosh and SUSS. She joined Ekonomisk Mgmt in 2010 and takes pride that in over 25 years of business, Ekonomisk has remained women owned and independently operated.
In the fall of 2024, Victoria co-produced CAROLINADAZE, a first-of-its-kind nonprofit music + arts festival with the mission to galvanize & educate young voters. The inaugural festival in Raleigh (Sep ‘24) featured Janelle Monae, Tierra Whack, and Moses Sumney and raised over $150,000 for organizations working to protect abortion access and civil liberties in NC.
Alongside longtime client, Tift Merritt, she executive produced the latest installment of Noise for Now’s abortion access compilation, ‘Songs for Sex,’ out October 2024. Featuring contributions from Jason Isbell, Andrew Bird, Thao, Trousdale, Cake, My Brightest Diamond + more, the album’s proceeds support The National Women’s Health Network.
Her favorite food is a hot dog.
Mondo 2024 Panels
MMF-US Presents: Mastering the Art of Artist Management - Strategies for Success
Thursday, October 17, 2024, 4:00 PM
This panel offers an in-depth exploration of the multifaceted role of an artist manager within the music industry. Established entrepreneurial artist managers from diverse backgrounds will share their insights on the essential responsibilities and strategies that drive artist development and career growth. Topics will include the discovery and nurturing of talent, building and maintaining strong manager-artist relationships, and innovative approaches to marketing and advocacy. The panel will also cover practical aspects like structuring deals, team building and sustaining long-term careers, providing a comprehensive overview of what it takes to succeed in artist management.