Vanessa Ferrer is the founder and CEO of Merch Cat and has been a successful businesswoman for over 15 years in finance and the music business. A NYS CPA and Alumna of NYU, Ferrer started to marry her passion for music and her business experience in 2007, solidifying her music business acumen via Berklee College of Music.

Armed with the heart of an artist, the belief that she could make a difference, and the drive to make it happen, Ferrer founded InFocus Artist Management in 2009. After managing several touring clients and consulting with high profile industry professionals, she realized a market need for emerging artists and their business teams. Using her multi-faceted background, she developed and launched (December 2015) Merch Cat (http://www.merchcat.com), a musician friendly platform for artists to sell and manage merchandise at live shows. Following on Merch Cat, Ferrer launched Merch Cat FAN, a connected direct-to-fan app to help artists further capitalize on the artist-fan connection at live shows.

Ferrer has become a familiar face and voice at both artist and industry focused conferences. Being passionate about education, she has participated in over 20 speaking engagements about the importance of merchandise as an artist revenue stream, fan engagement and other music business interests at SXSW, Music Biz, AmericanaFest and A2IM Indie Week. Ferrer is a member of the Recording Academy (NARAS), the Independent Record Label Association (A2IM), the Music Business Association and Women In Music.