Turo Pekari is a music innovation specialist, export professional, researcher, advisor, ecosystem and community-builder based in Helsinki, Finland. Currently Turo leads international operations, innovation and insights at Music Finland. For years, Turo has worked in the forefront of music innovation by running Nordic innovation labs developing future concepts for rights tech, as well as leading innovation, data strategy and foresight work at Teosto. Turo is also the co-founder of #NextStageChallenge, a pan-European music innovation initiative, acting in expert roles for European Commission and the Finnish Government for copyright infrastructure development work, European innovation ambassador of CreativeSHIFT, and working as a mentor and advisor in various international startup and music business accelerator programs.