Lauryn Caldwell is the SVP/Head of Marketing for PULSE Records. Caldwell currently leads artist marketing campaigns across the label, including campaigns for artists such as Grace VanderWaal and Vienna Vienna. Prior to joining PULSE, Caldwell worked in marketing for SoundOn at TikTok and served for seven years at mtheory LLC as Vice President of Marketing & Artist Partnerships, working with artists such as Tove Lo, bbno$ and Major Lazer. Originally hailing from Sacramento, Caldwell has a B.A. from UCLA.