Julie Hurwitz is a twenty+ year music industry veteran working at the intersection of music, culture and innovation. She is the Founder and CEO of Songbird Creative, a music strategy agency advising catalogue owners, publishers, labels and tech startups on strategy with a focus on synch and maximizing ROI. Before launching Songbird Creative, Julie was President of Global Synch and Creative at Hipgnosis Song Management, representing some of the world’s most beloved music including Red Hot Chili Peppers, Leonard Cohen, Neil Young and Shakira. Prior to Hipgnosis, Julie spent more than a decade at Kobalt Music Group where she was Co-Head of Synch and Brand Partnerships managing the global synch team. As a licensing negotiation expert, she has closed artist and brand licenses including Childish Gambino/Google, Steve Winwood/Hershey’s, The Weeknd/Pepsi, Busta Rhymes/Mountain Dew as well as numerous Super Bowl commercials and presidential campaigns. In tandem with Kobalt's People & Culture team, Julie led the company’s recruitment strategy, creating and implementing guidelines to ensure talent pools were composed of qualified and diverse candidates.

Before Kobalt, Julie was VP of Advertising Licensing at Nettwerk Music, Music Producer at Ogilvy Advertising, curating soundscapes for Fortune 100 clients, and the founding Executive Creative Director at renowned music production company Q Department. She currently sits on the board of the Association of Music Producers.

Julie is an avid design aficionado and loves British crime dramas, tamales, dark comedies and direct communication. She lives in Queens, NY with her husband, two teenagers and their dog, Ziggy.