Josh Roth is a music industry veteran specializing in artist management and event booking. He founded This Fiction, managing acts like Ra Ra Riot, Cayucas, Sun Club, X Ambassadors and Jukebox The Ghost, focusing on artist development and new strategies around touring and music releases.

Later, while at Superfly, he booked brand events and festivals including Bonnaroo and Outside Lands, creating large-scale and immersive experiences for fans. In 2021, Josh launched Standards Music, where he currently manages a diverse roster of musicians and producers (Trousdale, John Mark Nelson, Jenny Owen Youngs), helping them grow, thrive and embrace new technology in this ever-changing music landscape.