As Founder and Chief Executive Officer of Create Music Group, Jonathan Strauss leads the 250+ employees of Create Music Group, a company that has almost single handedly changed the game by revolutionizing the way artists and rights holders monetize their YouTube streams. In just a few short years, Create Music Group has grown from an operation run out of Strauss’s house to a 25,000 square foot creative campus in the heart of Hollywood complete with a soundstage, multiple recording studios and more.

In 2019 Create Music Group was named the fastest growing company in California and the second fastest growing company in the United States by Inc. magazine. They were named a "Most Innovative Company" by Fast Company. Mr. Strauss has been named to Billboard's prestigious "Forty Under Forty" list and was named to the magazine's "New Power Generation" list.

Create's success has fueled an expansion far beyond rights management into global distribution, music publishing, marketing and other successful business verticals. The company is the owner of Flighthouse, the biggest brand on Tik Tok with nearly 28 million followers. Their aggressive growth strategy and their reputation as a fierce representative for artists has made Create Music Group one of the most exciting independent music and media companies in the world.