Mondo.NYC Speaker
Joe Aboud
Founder & CEO, 444 Sounds
Joe Aboud is a music executive at the intersection of artist development, marketing and commerce. His music consultancy firm – 444 Sounds – oversees strategy and promotion for clients including record labels, distributors, artist managers as well as both signed and independent artists. He works with clients like Warner Records/Major Recordings, Concord Music Group, Sony Music, UnitedMasters, Brianna Mazzola, Cash Cash, Anees and Tank God among others to provide additional customized services for results-driven artist growth. In addition to an artist management arm, the company delivers marketing solutions for
artists and records, with an emphasis on fan community building.
Previously, Aboud led marketing and streaming for independent label HITCO, working with artists such as 2x GRAMMY Award-Winner SAINt JHN, Jennifer Lopez, Dixie D’Amelio, and the Dalai Lama (yes, you read that correctly). He also was at Atlantic Records, where he facilitated marketing plans for GRAMMY-Award winning and nominated projects including Elderbrook and Anitta as well as multi-platinum artists Clean Bandit, Skrillex, David Guetta, Cash Cash and more. In the early days of Apple Music, Aboud worked at the
streaming service on the Artist & Label Relations team where he developed internal tools, policies and best practices for its launch. Beyond his day job, he’s an Advisory Board Member for Musicians on Call and has been an NYU alumni mentor.
Mondo 2024 Panels
MMF-US Presents: Mastering the Art of Artist Management - Strategies for Success
Thursday, October 17, 2024, 4:00 PM
This panel offers an in-depth exploration of the multifaceted role of an artist manager within the music industry. Established entrepreneurial artist managers from diverse backgrounds will share their insights on the essential responsibilities and strategies that drive artist development and career growth. Topics will include the discovery and nurturing of talent, building and maintaining strong manager-artist relationships, and innovative approaches to marketing and advocacy. The panel will also cover practical aspects like structuring deals, team building and sustaining long-term careers, providing a comprehensive overview of what it takes to succeed in artist management.