Jason Pinsky's diverse career in music, technology, food and cannabis is often self-described in a four point geometric configuration known as The Pinsky Triangle. The former Chief Cannabis Evangelist at Eaze and Cannabis Producer for VICELAND's Bong Appétit was a prolific cannabis connoisseur starting in 1994 when he judged the first High Times Cannabis Cup in Amsterdam. In 2014, after a decade of opioid dependency due to a spinal injury, Pinsky used cannabis to help wean himself off pain medication completely. His story and advocacy lead to his participation in the passing of New York State's Compassionate Care Act and in 2016 he helped expand the program to include chronic pain as a qualifying condition for patient access.

Pinsky's technology background dates to 1993 as a founder of Image Info, creator of technology solutions for the fashion industry and Haze City, consultation provider of digital and live music strategies for major music artists. Pinsky is also a partner of Fette Sau, Zagat rated number one for BBQ in NYC since 2005.