With nearly a decade of experience in the digital space, Jaclyn O’Connell has worked closely with an array of independent and major label artists, guiding them through the ever-evolving algorithmic landscape. When they founded Bittersweet Media in 2018, O’Connell set out to build a company that returns the power of promotion back to the artist, centered around creative collaboration and transparency. O’Connell takes a human-based approach to management, social media and community growth, understanding that no two clients are the same, therefore the way they approach digital promotion should be tailored to their unique goals and communities.