Cherie is the founder of Water & Music, where she spearheads strategy for the company's editorial, educational, and consulting projects on music and tech. Previously, she served as a leading music-industry analyst for publications including Billboard, Forbes, and Music Business Worldwide, and taught classes on digital music strategy at Syracuse University and NYU. A sought-after expert commentator, Cherie has made interview appearances on CNBC and NPR, and spoken on panels and keynotes at over 40 conferences worldwide.