Anni Hall is the Director of Content & Creative at PAX, the world’s most respected cannabis brand. She started her career as a rock music journalist then went on to hold editorships at Vogue Australia and independent lifestyle publication RUSSH. Personal highlights from this period include major features on hip hop icons Wu-Tang Clan, American Modernist Georgia O'Keeffe and an interview with primatologist Jane Goodall.

Her work shifted from writing about brands and culture to working behind-the-scenes at brands and agencies including Clemenger BBDO Melbourne, TBWA\Sydney and M&C Saatchi Sydney.

Her work is narrative and insights-driven, and designed holistically with the intent to positively impact culture. A campaign for Australia's largest retail fashion account tackled the issue of diversity in the workplace and earned brand voice and strategic storytelling honors, as has her recent 20-minute documentary on a veteran, civil rights and cannabis activist.

Anni is passionate about live music, film and her adopted home city of San Francisco.