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Mondo.NYC Speaker

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Meredith Peters

Meredith Peters

Head of Live Music, Laylo

Meredith Peters is the Head of Live Music at Laylo, where she specializes in maximizing revenue for artists through authentic fan connections. A former agent and passionate live music lover, Meredith has worked across all facets of the industry, including overseeing Live Events & the Fans First program as Head of Industry Relations at Spotify and leading Artist Services at Songkick. Her expertise lies in leveraging data and technology to create innovative fan experiences that drive real impact for artists, from ticketing to global campaigns

The Siren Song of Fan Data – Finding Treasure in a Sea of Uncertainty

10/15/24, 8:00 PM

Fan data is one of the most talked about – and least understood – areas of today’s music industry. From large incumbents promising grand new superfan-driven revenue streams to startups offering low-cost direct-to-fan tools, artist teams face daunting complexity and uncertain choices in charting their course on fan data. This panel will examine the hype around fan data value, opportunities and challenges to capturing that value, and what the industry should expect from this evolving trend.

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