Markus Schwarzer is the CEO of Cyanite, a global music AI company he co-founded with business partners he met during their Master's program at the renowned music business university Popakademie Baden-Wuerttemberg. Prior to his role at Cyanite, Markus was a label-founder and PR strategist for artists like Lenny Kravitz and Bonobo in Germany, and he also contributes to the music business innovation field as a published writer and lecturer. The inspiration to co-found Cyanite came from Markus' fascination with the impact of music on memory and mood, leading to the development of their first venture, Groovecat, which eventually evolved into Cyanite, an AI platform that generates deep music data to recommend music for various applications.