Enrique "Mag" Rodriguez is the Founder and CEO of EVEN, a pioneering platform designed to empower artists. Mag's journey in the music industry spans over 12 years, during which he has cultivated extensive experience in artist development, startups and community development. Before founding EVEN, Mag served as the Managing Director at gener8tor and managed notable artists such as IshDARR and Canis Major.

Mag's innovative approach and commitment to artist empowerment have not gone unnoticed. He was instrumental in developing the first grant-based music accelerator program at gener8tor, which was honored as one of Fast Company's Most Innovative Music Companies of 2020. During his career, Mag has helped independent artists generate over $5 million in revenue and achieve more than 1 billion streams.

In 2022, Mag launched EVEN, a direct-to-fan platform that empowers artists to sell their music directly to fans before releasing it on streaming platforms, fostering deeper connections and ensuring artists retain more revenue and own their fan data. Since its beta launch in October 2022 with artist LaRussell, who generated $100,000 in revenue in the first month, EVEN has gained significant traction. The platform has featured artists including Lauren Jauregui, Jidenna, Omarion, French Montana, Ryan Leslie, Dej Loaf, Eric Bellinger, Big K.R.I.T. and many more.