The Business of Music: Celebrating 10 Years
Music & Tech Conference & Showcase Festival
October 14-17, 2025
Mondo.NYC Speaker
Lisa Cambridge-Mitchell
Founder, Persist In Joy, LLC
Founded in 2016, Persist in Joy, LLC is a premier coaching and leadership development firm championing the success of underrepresented voices in creative professions. Persist in Joy specializes in sparking excellence in film, music, television, and technology visionaries. Clients include the Academy of Canadian Cinema and Television, The Gotham, The Center for Asian American Media, CISCO, Universal Music, The Blackhouse, Urbanworld, among others.
Lisa launched Persist in Joy after 25+ years as a publicity and marketing head, guiding the music success of household names like Mary J. Blige, TLC, P!nk, Usher, OutKast, Ciara, Toni Braxton, T-Pain, Anthony Hamilton, Snoop Dogg, CeeLo Green, Miguel, G-Eazy, Chris Brown, Tinashe and many more.
From Artists to Activists: The Role of the Music Industry in Enacting Real Change
10/14/22, 8:00 PM
While many artists use their voices to support causes they are passionate about, some, like hip hop artist FRZY, choose to go beyond simply speaking out and search for ways they can make a greater impact. This panel will explore how artists and non-profit organizations can partner in truly integrated ways to affect meaningful change. Our leading experts will examine the many ways causes are supported by the Activist Artists Management roster (Bob Weir, Michael Franti, The Lumineers) and FRZY’s ongoing partnerships with WhyHunger’s successful “Artists Against Hunger & Poverty” program.