Grayson is the CEO & Co-Founder of the collaborative sync platform Chordal, the fastest growing online community focused on elevating artist opportunities in visual content. Grayson began his career in classical music as symphonic Composer in Residence for NYU Symphony while working on commissions for New York-area contemporary chamber ensembles. He soon turned his focus to experimental media, co-founding art collective Aytia Matia which hosted warehouse scale events in Brooklyn fusing music, art and technology. In 2015, he teamed up with colleague Jerry Yeh to co-found the sync licensing agency Safari Riot and shortly after Chordal was born. Chordal is the world’s next generation sync licensing ecosystem where the world’s great music rights holders transact with the content economy. Chordal's fundamental technology is its "collaborative rights management" system that connects labels, publishers, distributors, administrators and representatives via the copyrights they share. This helps companies better facilitate both traditional copyright exploitation and higher volume automated licensing to reach untapped nooks and crannies of the content business.