The Business of Music
Music & Tech Conference & Showcase Festival
Arlo Williamsburg Hotel October 15-18, 2024
Mondo.NYC Speaker
Cherie Hu
Founder, Water & Music
Cherie is the founder of Water & Music, where she spearheads strategy for the company's editorial, educational, and consulting projects on music and tech. Previously, she served as a leading music-industry analyst for publications including Billboard, Forbes, and Music Business Worldwide, and taught classes on digital music strategy at Syracuse University and NYU. A sought-after expert commentator, Cherie has made interview appearances on CNBC and NPR, and spoken on panels and keynotes at over 40 conferences worldwide.
The Siren Song of Fan Data – Finding Treasure in a Sea of Uncertainty
10/15/24, 8:00 PM
Fan data is one of the most talked about – and least understood – areas of today’s music industry. From large incumbents promising grand new superfan-driven revenue streams to startups offering low-cost direct-to-fan tools, artist teams face daunting complexity and uncertain choices in charting their course on fan data. This panel will examine the hype around fan data value, opportunities and challenges to capturing that value, and what the industry should expect from this evolving trend.