Amy Crawford is a creative executive working at the intersection of music, brands & innovation. It’s highly likely that you interact with award-winning music and sound she created as you go about your day, having led sonic branding efforts for global brand and entertainment clients including Disney, HBO, ESPN, PepsiCo and beyond. She is the creator of Continuum (Made Music Studio), a platform that helps brands deploy their sonic identities at scale. Her thoughts on sonic branding and the future of music in media have been published by The New York Times, AdAge, AdWeek, Muse by Clio, Hypebot and more. She has been invited to lead workshops and/or speak alongside Muppet friends from the Jim Henson Company, at SXSW, at Advertising Week and at NASA’s Jet Propulsion Laboratory. Her deep commitment to mentoring emerging talent stems from her own experiences as an artist: Amy has performed and toured internationally with accomplished artists from a wide range of musical genres, including more than a decade of collaboration with MacArthur “Genius” Anthony Braxton, and continues to write and produce her own music. She is a member of The Recording Academy and President of the East Chapter Board of the Association of Music Producers.