Join Napster CEO Jon Vlassopulos and TAG Strategic’s Ted Cohen as they take a deep dive into the fascinating story of how Napster, once a symbol of music industry rebellion, became the cornerstone of a legitimate streaming service. On the occasion of its 25th anniversary, this conversation will explore the strategic decision to rebrand Rhapsody under the Napster name, the challenges and opportunities it presented, and the impact it has had on the evolving music landscape.

• How did the decision to adopt the Napster brand come about?
• What are the marketing challenges and opportunities associated with this rebranding?
• How does the Napster brand resonate with a new generation of music listeners?
• How is this transformation influencing the competitive landscape of music streaming?

Jon and Ted will uncover the secrets behind this audacious move and discuss its lasting legacy.