This panel offers an in-depth exploration of the multifaceted role of an artist manager within the music industry. Established entrepreneurial artist managers from diverse backgrounds will share their insights on the essential responsibilities and strategies that drive artist development and career growth. Topics will include the discovery and nurturing of talent, building and maintaining strong manager-artist relationships, and innovative approaches to marketing and advocacy. The panel will also cover practical aspects like structuring deals, team building and sustaining long-term careers, providing a comprehensive overview of what it takes to succeed in artist management.