It has been 20 years since Rhapsody brought the virtual jukebox we now call music streaming into our homes. From a niche format that we used on our PCs, streaming has become the most used music listening format ever. With that adoption has come a river of new services offering myriad features that work on virtually all connected devices in every place fans want to discover and access music. A new consumer study from DiMA, in collaboration with MusicWatch, will look at “everything streaming”: what brought listeners to the format in the first place; why they are so passionate about the experience; and what opportunities the future might hold.