The music industry is undergoing a dramatic transformation driven by empowered fans who are no longer passive consumers but active participants in the music ecosystem. Nowhere is this shift more apparent than in the world of K-pop, where fans have become collaborators and co-creators, driving unprecedented engagement and revenue for artists. This panel will explore what the broader music industry can learn from K-pop’s model of fan empowerment, the resurgence of physical media formats, and the innovative use of emerging technologies.

From KiTbetter’s hybrid music formats to new fan-funded revenue models, we’ll discuss how artists, brands, and retailers are collaborating to create deeper, more meaningful connections with their audiences. Whether you’re an artist, marketer or brand looking to harness the power of fandom, this session will offer essential insights into the future of music, entertainment and consumer value.