The metaverse isn’t a single place. Creators need to weave coherent experiences across physical and virtual events to involve their entire audience. This omnichannel approach helps transition existing fans into the ownership economy, where fans get to truly participate in the creative work they love. This panel of experts will deliver practical information and case studies on how to craft interoperable fan engagements through physical touring, virtual events, digital/physical merch and NFT-based passes.